BRAND INTRODUCTION
Brand Story
Hong Kong of China designer original brand,Explore life craft、Create the true classic
Main categories :Western kitchen appliances/Beauty care

GEE·D&智掂 It is the self-owned brand of United Innovation Studio which specialized in the design, research and development, production and sales of middle and high-end kitchen Appliances.

Hong Kong United Innovation Studio(UI Studio) was established in 1994, so far has nearly 28years of history.The company is composed of senior elite designers from Hong Kong and China mainland,the main industrial product design, is one of the few one-stop industrial design service organizations in China.As a leading enterprise in the field of industrial design, UI is a long-term strategic partner of Philips, Lenovo, Toshiba, Sanyo, Panda Electronics, China Telecom, China Mobile and other well-known enterprises in local and abroad market, and its design strength and standard are highly praised in the industry。

In 2012, GEE-D Technology (Shenzhen) Co., Ltd registered in Shenzhen by Hong Kong United Innovation Studio , relying on the strong design team of UI, GEE·D brand to rapid development.At present, it has been approved in more than 59 countries in the world to register the two major brands of 智掂 and GEE•D.It has more than 150 domestic and international patents, such as utility model patents, design patents, PCT international patents, copyright patents and so on.The "Monstera Kitchen Appliance Series" designed and created by the company has won many international design awards such as IF, Red Dot and G-Mark from Germany.As a brand rookie in the home appliance industry, GEE·D智掂 focuses on creating high-quality products at the same time, but also opened its first Tmall flagship store, its products to bring the ultimate user experience by consumers praise.With the successful expansion of live broadcast e-commerce,media e-commerce and offline B2B business, GEE·D is pushing the brand to the top stream of IP. GEE-D, from the cantonese "zhi dian", meaning: "better", "more successful", meaning GEE-D will use wisdom to explore better design and taste, to return to the truth, create classic for the purpose of providing people with more fashionable, better quality, more exquisite GEE-D life.

Founder
Founder story

Brand Founder & CEO Ms. Flora Chau 周⼩霞 Hong Kong, China

Graduated from Visual Arts Department of the Chinese University of Hong Kong in 2007

2007 to present, Be the executive director of  United Innovation Studio

2012 to present, Create two major brands of GEE·D/ 智掂

2019 Design Business School's third batch of corporate president students

2019 Cultural and creative brand enterprise member

2020 Cultural and creative brand enterprise member

More than 15 years industrial design experience .Led the team to publish more than 10,00 excellent works and won numerous international design awards

She is an elite woman in the field of industrial design

She has a keen eye for fashion, taste and aesthetics

She is detail-oriented, outstanding and extraordinary

She led and participated in the whole process of design and development of GEE·D Monstera series products

history
Development history
2022
2021
2020
2019

2022

2021

2020

2019

2022

2021

2020

2019

2022年 · Sign the contract under the Belt and Road agreement

In 2022, sign the "Belt and Road" agreement with six countries, and the total sales volume is expected to reach 11 million dollars this year

In 2022, Alibaba International Station is opened to sell Western small household appliances and other categories

2021年 · 签订一带一路协议

2021年与六国签订“一带一路”协议,预计今年总销售额达1100万美金

2021年开通阿里巴巴国际站开售西式小家电等类目

2020年 · 签订一带一路协议

2020年与六国签订“一带一路”协议,预计今年总销售额达1100万美金

2020年开通阿里巴巴国际站开售西式小家电等类目

2019年 · 签订一带一路协议

2019年与六国签订“一带一路”协议,预计今年总销售额达1100万美金

2019年开通阿里巴巴国际站开售西式小家电等类目

Brand Culture
  • Be Leader of exquisite life, Share the GEE-D fine life

    Brand Mission
    BRAND MISSION
  • With original design and exquisite craft as the core, To create one of the global personality designer brands

    Brand Vision
    BRAND VISION
  • Aesthetics、Quality、 Technology and Wisdom

    Brand Values
    BRAND VALUES
  • Adhere to the original、 Lead the trend、Quality wins

    Brand Concept
    BUSINESS PHILOSOPHY
  • Dare to challenge、Break limits and improve design、Excellent and outstanding

    Enterprise Spirit
    ENTERPRISE SPIRIT
Honor Awards

Won many international and domestic awards,Including the 2019 Germany iF Award, 2020 Germany Red Dot Award,The first "Bao 'an Xinxiang" Cultural and Creative Design Award in 2019,2019 Bao 'an Cup · Excellence Award,2019 Dongguan Cup · Excellent Award,SDA Global Design Awards 2019,2020 "Baoan Baby" brand enterprise